A Team With Decades Of Automotive Experience

About Us

We’re committed to building software solutions for dealers like you!

Headquartered in Destin, Florida, Velocity Engage’s technology team is based in Atlanta, Georgia and has decades of tried-and-true experience building software solutions that solve problems for dealership operations. This tech team continually strives to incrementally enhance the technical functionality of Velocity Engage – a tenet at the core of Hugh Hathcock’s success when he owned ELEAD1ONE for more than 30 years.

According to Hugh, “I’m wholly committed to the dealers that have been so loyal to me over the years and will continue to rise to the challenge of building and delivering software solutions that solve the REAL problems that dealers face every day in this dynamic industry.”

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Meet The VelocityEngage Team

Hugh Hathcock


Hugh Hathcock has always been passionate about shaping the automotive retail industry. Since founding ELEAD1ONE — a CRM software and call center that enables seamless interactions between sales, service, and marketing operations to provide dealers with best-in-class customer acquisition and retention programs — he has continually worked to enhance the industry through innovative, profit-driven technologies.

Hugh has a proven track record of advocacy for auto dealerships and dealer groups, having specialized as a Growth Consultant for over 8,000 dealerships nationwide. Throughout his successful career, he has honed his understanding of what drives gross, tightens margins, and, ultimately, limits auto dealers’ ability to scale profits quickly and indefinitely. His unmatched knowledge of technology throughout the entire auto retail environment has been pivotal in streamlining sales and service processes, improving customer communications, and maximizing business opportunities.

If there is an opportunity to improve gross and raise a dealership’s bottom line, Hugh will identify the solutions and develop revolutionary technology to carry dealers forward. His business acumen, innovative spirit, and respect for cutting-edge technology were all factors that inspired Velocity Engage.

Kalah McCoy

Executive Vice President

Kalah McCoy is a proven leader in the automotive industry, having excelled alongside the industry’s finest representatives. Following her graduation from Valdosta State University with a Marketing Degree in Business Administration, Kalah entered the automotive industry. Over the last 12 years, she stimulated market growth by refining capabilities at Dealertrack Technologies and ELEAD1ONE, working with dealer-clients across the United States. Her direct oversight of these teams and software solutions made her a leading expert in auto retail marketing strategies, fixed operations, used car reconditioning, database mining, and business consultation; all of which she brings to the experts at Velocity Engage.

Kalah’s unique insights and comprehensive knowledge of the automotive retail industry make her the ideal leader in revamping and refining overall business operations. Her ability to streamline processes and improve culture distinguishes her from other players in the industry. With Kalah as Executive VP, the innovators at Velocity Engage will continue to give dealerships the tools needed to be profitable.

David Penney

Chief Executive Officer

David Penney has an extensive background in both automotive retail operations and solutions. After 16 years as CFO for multiple automotive dealerships, as many as 16 at once, David joined the leadership team at ELEAD1ONE. For a decade he was an instrumental part of the company’s exponential growth as well as the execution of the $500,000,000 sale to CDK Global in 2018. With a strong desire to build upon the customer first culture, people development and products that provide substantial benefit to the dealer body, all hallmarks of ELEAD1ONE, he joined Hugh Hathcock at Velocity Automotive Solutions.

Gage Hathcock

VP of Dealer Relations

Gage Hathcock grew up in the automotive industry, first learning the trade from his father before taking his knowledge to the industry’s top brands. Following his graduation from Valdosta State University in 2007 with a degree in Public Relations, Gage sharpened his skills as a Marketing Professional and Automotive Sales Representative. Over the next decade, Gage led client relations at ELEAD1ONE and doubled as an Internal Account Manager to ensure clients were receiving pristine representation and maximizing business opportunities.

Gage works alongside his clients to ensure that each stage of a dealership’s lifespan is yielding the best possible results. His goal-oriented mindset helps dealers recognize workflow encumbrances that are shrinking their profit margins. And, together, he helps dealers implement solutions proven to elevate profitable output at every level. As our Dealer Relations expert, Gage upholds our values of transparency and honesty to guarantee clients receive the results we promise.

How We Give Back

Hugh Hathcock has supported a wide range of community causes over the past 35 years. These are just some of the efforts that are very special to him and the Velocity Engage team.

Desire Street Ministries

Desire Street Ministries originated in 1990 in the Desire neighborhood of New Orleans, Louisiana. There, among the “projects” built on a landfill, a Bible Study led to a vibrant after-school and summer youth outreach, a junion/senior high school for two-hundred young men, a church, a pediatric clinic, and other community development endeavors—with plans to replicate that model in other neighborhoods across the nation. Learn more: https://desirestreet.org/

Fellowship of Christian Athletes

The Fellowship of Christian Athletes is touching millions of lives…one heart at a time. Since 1954, FCA has been challenging coaches and athletes on the professional, college, high school, junior high and youth levels to use the powerful platform of sport to reach every coach and every athlete with the transforming power of Jesus Christ. FCA focuses on serving local communities around the globe by engaging, equipping, and empowering coaches and athletes to unite, inspire and change the world through the gospel. Learn more: https://www.fca.org/

Giving Hope

Giving Hope is a New Orleans, Louisiana nonprofit dedicated to the vision: “Where Love Changes Everything.” Through the tireless efforts of their staff, volunteers, and corporate partners, they feed, clothe, house, and provide fellowship to those in need in our community and around the world. Learn more: https://givinghopenola.org/

Mullen Family Foundation

The Mullen Family 36 Foundation was created to lend a helping hand to children in need. With a focus on education, scholarship, the arts, athletics, and healthcare, the Mullens believe every child deserves to be a winner. Since 2014, the Mullens have raised more than a half million dollars in Mississippi. Learn more: https://mullen36foundation.com/

Tim Tebow Foundation

The Time Tebow Foundation exists to bring Faith, Hope and Love to those needing a brighter day in their darkest hour of need. Learn more: https://www.timtebowfoundation.org/

University of Florida

The University of Florida is committed to challenging convention and themselves. They see things not as they are, but as they could be – and strive for a greater impact: one measured in people helped and lives improved. It generates more than 100,000 jobs in Florida each year. It has some of the top faulty in the country and attracts over $700 million in research ear year. Learn more: https://www.ufl.edu/

Gator Boosters

Dedicated to two major goals: First and foremost is to educate their student-athletes. They provide scholarship funding to pay the academic costs for their scholarship athletes, providing them with one of the finest educations available anywhere.

Secondly, they are constantly building or improving their athletic facilities. They are very appreciative and proud of the commitment of their membership to provide Gator student-athletes with the opportunity to compete in one of the best overall groups of athletic facilities anywhere. Learn more: https://www.gatorboosters.org/

A Proven Support System.
Set-Up & Installation By Auto Experts.

A world class training and support model that Hugh Hathcock and his team established over 35+ years at ELEAD1ONE.

7-14 Days Set-Up &
Implementation Time

Live Technical
Support & Online Training

Dedicated Performance Manager

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VelocityEngage Benefits:

  • Perfect sales presentations, every time
  • Valuable & relevant videos & documents
  • Transparency immediately builds trust
  • Fast & easy shopping experience
  • Build value over price
  • Keeps shoppers on your VDPs
  • Reduces negotiations over price
  • Hold onto gross
  • Sell more cars faster!